This Overlooked Restaurant Area Could 2X Your Revenue
Mastering Restaurant Revenue
We help you turn restaurant dreams into significant profits. Take your margins up with strategic shifts from design & buildout to amazing FOH multiple revenue streams.
Diane ArmitageBruce Russo

This Overlooked Restaurant Area Could 2X Your Revenue

S1 E9 • Apr 29, 2025 • 46 mins

Most restaurant operators think patios are just “extra seating.” But if you treat your patio as a separate business unit, it becomes one of the most powerful revenue pods in your restaurant. In this episode of Mastering Restaurant Revenue, Diane Armitage and Bruce Russo reveal how to design, staff, and operate a patio that pulls serious profit year-round — from heating and airflow to menu strategy and seating flow. If your patio isn’t performing, this episode will show you exactly what to fix — and what most restaurants miss.

Key Points

  • 💡 Inside this Mastering Restaurant Revenue episode:
  • ✅ Why most patios are costing restaurants money instead of making it 💸
  • ✅ The #1 patio psychlogy mistake 🎯
  • ✅ How these TWO items can dramatically increase profits 🍽️
  • ✅ Heating, cooling & design tricks that make patios work year-round ☀️❄️
  • ✅ How to structure patio seating to expand and contract seamlessly 🪑
  • ✅ The 2 BIG Secret Weapons for seamless outdoor dining 🍹🔥
  • ✅ Traffic flow mistakes that frustrate guests and kill efficiency 🚶‍♂️🚶‍♀️
  • ✅ The often-overlooked patio challenge: birds, wind & unpredictable weather 🌬️🦅
  • 🎙️ If your patio isn’t designed to maximize revenue, this episode is your blueprint for turning it into a profit machine.
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