This Overlooked Restaurant Area Could 2X Your Revenue

Most restaurant operators think patios are just “extra seating.” But if you treat your patio as a separate business unit, it becomes one of the most powerful revenue pods in your restaurant. In this episode of Mastering Restaurant Revenue, Diane Armitage and Bruce Russo reveal how to design, staff, and operate a patio that pulls serious profit year-round — from heating and airflow to menu strategy and seating flow. If your patio isn’t performing, this episode will show you exactly what to fix — and what most restaurants miss.