G.O.A.T. Bruce Russo: Restaurant Design That Actually Makes Money
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Diane ArmitageBruce Russo

G.O.A.T. Bruce Russo: Restaurant Design That Actually Makes Money

S1 E17 • Jun 24, 2025 • 51 mins

"In this ""Laguna beach angle,"" Diane sits down with legendary restaurant developer Bruce Russo, who’s built nearly 600 restaurants across the U.S. and operated multiple concepts of his own. The two first met in Laguna Beach in 2015 when Bruce was brought in to turn a historic downtown building into what would become a full-service, popular restaurant, Taverna (now Piatti) Here's the fastest masterclass in operational design, buildout efficiency, menu segmentation, square-foot profitability and why most restaurants are accidentally engineered to fail before they even open.

Key Points

  • Why restaurant design is more like hospital design than you think
  • The 6 major restaurant concept types and where margins can slip or soar
  • What goes wrong when your kitchen eats your profit
  • The secret power of dual cook lines and split expo zones
  • Why Opening Day is more important than most owners realize
  • How Bruce scaled two massive pickleball + restaurant complexes
  • Why 3,500 square feet is a financial sweet spot
  • What most restaurants get wrong — and how to fix it"
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